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Privacy Policy



Last updated: 15th Feb 2017

We at Thirty One seven Pte ltd (“ The Better Company” , “we,” “us,” “our”) know that our users and customers (“you,” “your”) care about how your personal information is collected, used and shared, and we take your privacy seriously. Please read this Privacy Policy (“Policy”) to understand how we may collect, use and disclose your personal data, whether through the website (“site”) operated by us, or otherwise in the course of our normal business operations. 


By accessing the Site and/or providing personal data to us when requested such as to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, register an account, sign up for latest news and promos, you hereby acknowledge that you have read this Policy and that you consent to the collection, use and disclosure of your personal data by us in accordance with this Policy. 

If you do not consent to the terms of this Policy, please do not access the Site or provide your personal data to us. 

We do not knowingly collect or solicit personal data from those below the age of 13. If you are under 13, please do not use the Site, or register an Account or send any personal data about yourself to us.

How do I withdraw my consent?

If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at

SECTION 2- What personal data do we collect?

We limit our collection of personal information to information relevant to the purposes described in the "use of information" section below.

We gather various types of personal data of our users and customers, as explained more fully below.

Data that is voluntarily provided: 

We collect personal data that you voluntarily provide to us, whether through the Site, or other platforms or channels (such as through email, telephone and other forms of communication). 

At various places on the Site, or in the course of obtaining the services provided by us, you may be required to provide certain personal data such as your full name, email address, address, zip code or postal code, country of residence, telephone number, and other personal information, in order to access or use certain features or services of the Site, or to otherwise obtain our services. 

The reason for requesting your personal data would be made known to you of which you can decide whether or not you would like to submit your data to us. Examples of the instances/reasons we request for your personal data are when you register an account with us, sign up for our latest news, products and promos ( Newsletter) ,make a purchase, enter a contest, promotion or survey, fill up a form, provide comments, suggestions or feedback, or when you contact us via email, phone or other channels. 

If you would not like to receive any email marketing ( latest news and products, promos) from us when registering for an account or making a purchase from us, please uncheck the box that says “subscribe to our newsletter”. If the box is left checked, you indicate that you grant us permission to send you email marketing. (eg our latest news, products and promos). 

You can choose to opt out of receiving email marketing from us anytime by emailing us at and telling us you no longer wish for us to send you any form of email marketing. We will promptly remove your email contact from our email marketing contact list.

Providing your personal information when we request it is voluntary, Please kindly do note that, however, if you choose to not provide some or all of the information we request, you may not be able to access or use certain features or services of the Site, and/or we may not be able to provide you with certain products, services or information.

In some cases, we may also collect information you provide about others, such as when you purchase a gift card for someone and specially request that we deliver it electronically to them, create and share a "wish list" or decide to purchase and ship products to someone. We will use this information to fulfil your requests and will not send marketing communications to your contacts unless they separately opt in to receive communications from us.

Data that is sent automatically: 

We collect data that is sent automatically by your web browser, computer, mobile or tablet device. This may include your IP address, type of browser you use, the address of the web page you were visiting when you accessed our Site, referring link through which you accessed our Site, date and time of your visit, information about the device you are using and other information. 

When you purchase or return a product, we collect information about the transaction, such as product details and the date and location of the purchase/return.

We may use cookies to collect information about you when you interact with our websites or emails. Please refer to the section on “ Cookies” below for more information. 

We may also obtain information about you from other sources and combine that with information we collect about you. For example, we collect information from local postal services' change-of-address databases to verify and update mailing addresses.



We may use the personal information collected about you for various purposes, including to:

• Facilitate and improve your online shopping experience;

• Process, record, monitor and fulfil your orders and deliveries; provide the products and services you request, process transactions and send you related information, including confirmations and receipts; to verify and process your personal particulars and payment;

• To communicate with you, including to confirm and update you on the status of your orders and deliveries,Respond to your comments, questions and requests and provide customer service; send you an email to remind you of abandoned cart items

• Communicate with you about products, services, offers, promotions, rewards and events and provide news and information we think will be of interest to you 

• Manage your online account(s) and send you technical notices, updates, security alerts and support and administrative messages;

• Personalize your online experience and provide advertisements, content or features that match your profile and interests;

• Monitor and analyze trends, usage and activities;

• Process and deliver contest, promotion and sweepstakes entries and rewards;

• Link or combine with information we get from others to help understand your needs and provide you with better service; and

• Carry out any other purpose for which the information was collected.

We do not use personal information for purposes incompatible with the purposes listed above, unless those purposes are subsequently authorized by you.


We do not lease, trade or sell your personal information. We will not share information about you to third parties, this does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users.

We may share information about you as follows:

• With our third party service providers such as our e-commerce order fulfilment service provider, logistics service providers, vendors, consultants and other service providers who need access to such information to perform the services they provide to us or carry out work on our behalf.

• In response to a request for information if we believe disclosure is in accordance with any applicable law, regulation or legal process, or as otherwise required by any applicable law, rule or regulation, including to meet public safety, national security or law enforcement requirements;

• If we believe your actions are inconsistent with our user agreements or policies, or to protect the rights, property and safety of us or any third party;

• In connection with, or during negotiations of, any merger, sale of company assets, financing or transfer of all or a portion of our business to another company; and

• With your consent or at your direction.

We may also share aggregated or de-identified information, which cannot reasonably be used to identify you to other parties for marketing, advertising, or other uses.


Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.

Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.
The data is stored on Shopify's servers located in North America.


If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

For more insight, you may also want to read Shopify’s Terms of Service ( or Privacy Statement (


In general, the third-party service providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us, or on our behalf. (e.g., without limitation, e -commerce fulfilment partners, software maintenance services, advertising serving technologies, e-mail service providers, delivery/courier services, database management, web analytics and other services). 

These third party service providers may have access to your Personal Information. If they do, this access is provided only so that they may perform these tasks for us and/or on our behalf and they are not authorized by us to otherwise use or disclose your Personal Information, except to the extent required by law.

In order to facilitate the fulfilment of your order, our e-commerce fulfilment service provider and delivery/courier service provider may contact you directly on our behalf. ( eg without limitation, to update and/ confirm the shipping out of your order, to inform you of your order delivery, to schedule or reschedule deliveries, to facilitate an order return.)

Certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers. We use Paypal as our third party payment gateway.

We do not share credit card information with third parties except for the purpose of processing your order payment and as required by law. If for any reason you choose to access a third party website linked to our Site, you do so at your own risk. We are not held responsible for how these outside parties collect, use, protect or disclose the information you provide them. 

In particular, remember that certain providers may be located in or have facilities that are located in a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.

Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.


When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.


To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.

As your Account is protected by a password for your privacy and security, we ask that you take steps to protect against unauthorised access or use of your Account. Please select and protect your password appropriately and limit access to your device and browser by signing off after you have finished accessing your Account. You are responsible for any loss, theft and compromise of your password and Account Information, and any activity on your Account that takes place through unauthorised password use.

We understand the importance of keeping your personal data private and secure, however please be informed that despite our best efforts, no security measures are impenetrable. Unauthorised entry or use, hardware or software failure, and other factors, may compromise the security of your personal data. We do not warrant or guarantee in any way that your personal information or private communications will always remain private and/or safe. We hereby disclaim any responsibility or liability directly or indirectly arising out of or in connection with, any loss, theft, or unauthorised access, collection, use, disclosure, copying, modification, disposal or similar actions with regard to any personal data submitted to and collected by us, except to the extent caused by our fault or negligence. 


A cookie is a small data file transferred to your computer (or other device) when it is used to access our Service. Cookies may be used for many purposes, including to: 

• enable certain features of our Service ; help remember and process the items in the shopping cart.
• better understand how you interact with our Service; understand and save user's preferences for future visits.
• Keep track of advertisements.
• Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.

You can choose to turn off all cookies. You do this through your browser settings. Since each browser is a little different, look at your browser's Help Menu to learn the correct way to opt out of cookies.

Please do kindly note that if you turn cookies off, some features may be disabled and/or some of the features that make your site experience more efficient may not function properly


By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.


We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you by revising the date at the top of this policy, so that you can be updated and are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.


If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information pls contact us at